Xerox updates logo and brand identity

Getting your Trinity Audio player ready...

Xerox Corp. posted on LinkedIn its new refreshed logo and brand identity. “This evolution reflects the combined strengths of Xerox and Lexmark and reinforces our commitment to delivering greater value, expanded capabilities, and stronger outcomes for our clients and partners.”

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.